Small Business marketing using Instagram

I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of savage instagram captions photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remember:

No spaces in your hashtags

No special characters can be used in your hashtags E.g.!@$&

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.

Effie Cinanni is a Certified Practising Marketer and Director of Small Chilli Marketing, a boutique small business consulting practice located in Melbourne, Victoria. Small Chilli Marketing specialises in sales and marketing services for Small to Medium Sized Enterprises.

Your customers want instant information and gratification, and Instagram stories provide that. Instagram stories allows you to post a photo or video onto Instagram that will only be viewable for 24 hours, after which it will disappear altogether.

The concept behind Instagram stories is that they are readily shareable and because they are only accessible for 24 hours, people are encouraged to view them quickly.

For businesses, stories have great possibilities and can be used to boost your business if they are used correctly.

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